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TAG, You're It!

What people are saying about TAG, You're It!

To learn the signs and what to look for and who we can turn to is just absolutely awesome.
- Delana, Parent

The catchy phrase, TAG, love this! Easy to remember!
- Middle School Teacher, Dallas, TX

I learned that you really have to look out for your friends. There are signs and you gotta keep looking out!
- Jeremy, 8th Grader, following a TAG presentation at his school
What is TAG?
TAG, You're It! is a new educational program designed to educate young people and the adults in their lives about depression and suicide prevention and to teach effective coping and help-seeking skills. Using the acronym TAG—which stands for Take it seriously, Ask questions and Get help—we help students, parents, and school staff learn how to recognize a teenager in distress, what to do and where to get help.

TAG, You're It!
was developed by the Grant Halliburton Foundation in 2010 and is funded in part by the American Medical Association Foundation.

Who is TAG designed for?
TAG is designed for middle school students, high school students and college-age youth. The program is also ideal for parents, educators, counselors and others who want to know more about helping a young person who may be depressed, in crisis or suicidal.

Why do we need TAG?
The fact is that youth depression and suicide are serious public health problems that demand attention.
  • In the DFW Metroplex, we lose a young person to suicide at the rate of one every four days.
  • Depression is responsible for more suicide deaths than any other single risk factor.
  • Suicide is the third leading cause of death among those 15-24 years old.
  • 8 out of 10 young people who take their own lives give warning signs of their intent.
Suicide is a highly preventable death. TAG, You're It! is designed to reduce suicide and attempted suicides by increasing knowledge about the signs of a person at risk.

How can friends help each other through TAG?
In a recent study, 40% of males and 60% of females reported that they knew someone who had attempted suicide, but only 25% disclosed that information to an adult. When in crisis, most young people turn first to their peers for help. Published studies show that peer gatekeeper training programs effectively improve skills, attitudes and knowledge. The goal of TAG is to empower youth to take action by increasing their knowledge and skills for responding to peers in crisis and involving adults in the process.

What will students take away from this program?
TAG, You're It! is an interactive presentation that teaches students and the adults in their lives how to intervene when a friend is exhibiting signs of mental or emotional crisis, including suicidal behavior. The presentation can be scaled from 30 to 90 minutes, depending on the needs of the group.

Students will:
  • Learn practical steps for recognizing the signs of depression or suicidal crisis.
  • Receive training on how to talk with a friend in crisis and how to involve adults in the process of obtaining help.
  • Discover proven tools for coping that lead to feeling stronger and more hopeful.
  • Receive a TAG, You're It! button along with brochures about suicide prevention and signs of depression.